One dead, 16 injured after driver crashed into Massachusetts Apple store: victim identified

An SUV crashed into an Apple store in Massachusetts on Monday, killing one person and injuring 16 others, authorities said.

The vehicle, a 2019 Toyota 4Runner, crashed through the store’s front glass pane and was still stuck against the back wall of the store at Derby Street Shops in early afternoon and Hingham Police called in a tow truck to remove it .

“This morning was an unthinkable morning and people are trying to get through and process what happened,” Plymouth District Attorney Timothy Cruz said at a news conference. “This investigation is active and ongoing.”

HARMONY MONTGOMERY’S stepmother of missing New Hampshire girl pleads guilty and agrees to cooperate

Police respond after a driver pulled into an Apple store in Massachusetts on November 21, 2022.

Police respond after a driver pulled into an Apple store in Massachusetts on November 21, 2022.

Around 10:45 a.m., multiple calls to 911 were received about the crash, prompting first responders to rush to the scene before finding several injured people.

“A dark-colored SUV appeared, drove through a . . . glass window at an unspecified speed, and struck several people,” Cruz said.

Some people were pushed against a wall by the vehicle, police said. The person killed has been identified by authorities as 65-year-old Kevin Bradley of New Jersey.

The driver of the SUV could not be identified.

“As far as I know, he hasn’t been taken to the hospital yet,” Cruz said. “He’s with the cops right now.”

Cruz said the injured suffered a type of “traumatic brain injury.”

In a statement to Fox News Digital, Apple said it was “devastated” by Monday’s events.

“We are devastated by the shocking events at Apple Derby Street today and the tragic loss of a professional who was on site to assist with recent construction work at the store, the company said. “Our hearts go out to our injured team members and customers and to all of those affected by this horrific incident. We are doing everything we can to support our team members and customers during this very difficult time.”

Authorities have not said whether they believe the crash was accidental or premeditated.

The store, located at Derby Street Shops, was due to open about an hour before the crash. It remained closed until Monday afternoon, according to its website.


“We apologize for the inconvenience while this store is closed,” the website reads. “Until we can reopen, please consider using our online services.”

The investigation into the fatal crash is being conducted by the Massachusetts State Police and local authorities.

The Associated Press contributed to this report.